An Upside Deep Dive

How to keep grocery store sales up and consumers loyal, even with a recession looming

Consumers are having a visceral, belt-tightening reaction to economic uncertainty. When profits dip, grocery executives' natural first reaction is to cut costs wherever possible, or maintain margins by passing off some of the cost to consumers.

But these traditional strategies are not designed with long-term goals in mind. Instead, they can leave loyal shoppers dissatisfied and push them to look elsewhere.

Download the eBook to learn how competitive grocers:

  • Capture new consumers
  • Increase consumers’ trip frequency
  • Convert secondary shoppers into loyal customers

 

Download the eBook